Hi, I'm James, a passionate Product Designer from Essex.

I believe in the magical moments when design changes our lives, even if it’s just in small ways. My passion lies in creating beautiful, functional products, following a user centred design process.

Over the past decade I have worked as a designer for many household names such as Experian, Tesco, John Lewis, HSBC, Reach (Previously Trinity Mirror), Simply Business, David Lloyd Leisure and Ocado.

My Process

  • Understand the customer's journey through qualitative and quantitative user research
  • Develop personas
  • Map out the user journey for their problem
  • Identify commercially viable opportunities
  • Develop the information architecture and hierarchy
  • Wireframe and consult with key stakeholders
  • Create visual designs with accessibility at its core
  • Test whenever possible with real customers
  • Assess the implications of my designs on the company’s processes and technical capabilities
  • Prototype and test
  • Iterate and launch

Software & Tools

  • Figma, Sketch, Invision, Marvel, Zeplin
  • Adobe Photoshop, Adobe Illustrator, Adobe InDesign
  • HTML5, CSS3, jQuery, some PHP, WordPress
  • Git, Sourcetree and Bitbucket
  • Slack, Jira, Confluence, Trello, Mural, UzerZoom

I'm currently available for freelance work.

Let's discuss your next project

Drop me an email