During my 18 months at John Lewis working as part of the Continuous Improvement stream I was tasked with improving the UI for Wish List.
Feedback from customers was they found it difficult to edit their wish lists, they also struggled to add items claiming it was hard to find and difficult to use on touch devices. This project was broken down into 2 phases.
Phase 1 – Adding products to Wish List from product page.
Phase 2 – The Wish List page itself.